Product Description Product DescriptionCompetitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter?€™s frameworks are the foundation. But while everyone in business may know Porter?€™s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter?€™s revolutionary thinking. Written with Porter?€™s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter?€™s ideas.Magretta uses her wide business experience to translate Porter?€™s powerful insights into practice and to correct the most common misconceptions about them?—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers?€™ FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter?€™s ideas?—and swiftly deploy them to drive your company?€™s success.Product DescriptionCompetitive advantage. The value chain. Five forces. Industry structure. Differentiation. Relative cost. If you want to understand how companies achieve and sustain competitive success, Michael Porter?€™s frameworks are the foundation. But while everyone in business may know Porter?€™s name, many managers misunderstand and misuse his concepts.Understanding Michael Porter sets the record straight, providing the first concise, accessible summary of Porter?€™s revolutionary thinking. Written with Porter?€™s full cooperation by Joan Magretta, his former editor at Harvard Business Review, this new book delivers fresh, clear examples to illustrate and update Porter?€™s ideas.Magretta uses her wide business experience to translate Porter?€™s powerful insights into practice and to correct the most common misconceptions about them—for instance, that competition is about being unique, not being the best; that it is a contest over profits, not a battle between rivals; that strategy is about choosing to make some customers unhappy, not being all things to all customers.An added feature is an original Q&A with Porter himself, which includes answers to managers?€™ FAQs.Eminently readable, this book will enable every manager in your organization to grasp Porter?€™s ideas—and swiftly deploy them to drive your company?€™s success.
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